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     Sales, Service & Management Training Solutions for Automotive, Boat & RV Dealers 

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Sales Process       Service Advisor        F & I        Sales Management

Automotive Service Advisor 

Sales Training

Service Advisor Sales Training

Increase Tire Sales


Automotive Sales Training 

Handling Objections

"I Want to Think About It"

NEW! Sales Management  

and Leadership Training

Automotive Sales Training for Management & Leadership

3-Step Negotiating Technique (Part 1)


     26248 Equity Drive
     Daphne, AL 36526
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     Mon - Thur  8 am - 5 pm
     Fri  8 am - 4 pm


Welcome to The Mar-kee Group
David Martin, Richard Keeney

The Mar-Kee Group was established in 1996 and launched 24/7 online sales training in 2005. Since then, our revolutionary sales training programs have proven to be the most consistent and convenient way to build your sales, service, and management teams' confidence and skill sets from the dealership, at home, or anywhere with internet access.

Our complete, cutting edge Automotive Sales, Automotive Service, Marine-Specific Sales, RV-Specific Sales Training, and NEW! RV-Specific Service programs includes over 1,000 brief video training assignments with over 300 role-play scenarios. Each assignment includes printable course materials and testing. Student progress is recorded in our real-time reporting center. Accountability features are available to keep your training administrators and management informed of students' progress.  The Mar-Kee Group offers the best automotive sales management training and service department sales training available.  View testimonials.




Service Advisor

  NEW! Service Advisor


Recent Posts

  • Desk Managers: Your Body Language Has More Power Than You Realize By Richard Keeney Posted 3 months ago
    Desk Managers have one of the most influential roles in an retail dealership. What signals are Salespeople receiving when approaching the desk? You may be surprised to learn that a Desk Manager's behavior and responses at the desk could make or break a deal. To find out how, keep reading...
  • Could Your Salespeople Sell Popsicles? By Richard Keeney Posted 3 months ago
    As a manager and a leader, you have undoubtedly witnessed varying degrees of sales talent. The mission should be to have the entire team passionate about "causing" progress with every guest. Fact is, a Salesperson is either listening to a story or telling one. Only one of these pays well!
  • The Mar-Kee Group Offers Online Boot Camp Training Specifically for RV Service Advisors Posted 6 months ago
    The Mar-Kee Group announced the release of a brand new RV-Specific Service Advisor “Sales” Training program — “RV Professional Service Advisor 90-Day Online Boot Camp Training.”
  • Increase Success with the TOUGHER Write-ups by Richard Keeney Posted 7 months ago
    Obviously, every salesperson wants more write-ups...duh! However, some customers can be very challenging, may perceive your efforts as being pushy, or may feel coerced into a situation they are simply not ready for. Offering a free, written proposal at the right time to specific guests may be your ticket to making the next sale. Try this strategy....
  • Tightening the T.O. $pokes by Richard Keeney Posted 9 months ago
    One of the most dangerous things your salespeople can do is to NOT use the T.O. process effectively. It is vital to not let this process fall to the wayside and it starts with your dealership's Management team. Stay tuned for great discussion points to get your team on board.
Read More »