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90 Day Online Boot Camp Training


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     Sales, Service & Management Training Solutions for Automotive, Boat & RV Dealers 

Available Online | In-Dealership  | Custom Programs



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"I have been through countless sales training classes in my 35 years,  90-Day Online Boot Camp is refreshing!   The program has some great new ideas that I have implemented and they REALLY work!  Best sales training I have participated in EVER!....Thanks Mar-Kee Group!"

-Chris C., Sales Consultant


"The Mar-Kee Group's Boot Camp provides small daily doses of training with 2 unexpected bonuses:

1.    Every day without even opening the video assignments, the manager is reminded that the new hire has been here (on the program) for “x” days.  For example, today tells me that my new salesperson has been here 20 days and that cues me to evaluate where we need to be after 20 days. 

2.    Before the daily notification email is even opened, there is the motivational quote.  I love these. Even before entering a sales meeting this morning I was reminded that SUCCESS TOMORROW COMES FROM DOING TODAY! "

- Paula M., General Manager



"The Mar-Kee Group’s Boot Camp training is a great sales training refresher! 

I have been selling for a long time and have completed other highly-regarded programs.  However, this is by far the best!  

I love the common sense approach with zero-fillers!  David Martin’s delivery is relatable & I highly recommend to anyone who is serious about maintaining a lucrative sales career."


- Sean B., Sales Consultant

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90-Day ONLINE Boot Camp MARINE-SPECIFIC sales training



The Mar-Kee Group's Online Boot Camp is an AWARD-WINNING, brief daily sales training program for Marine Sales professionals.

  • We do all of the work!
  • We deliver brief video assignments (Mon - Fri) to each enrolled student!
  • We keep managers informed of training progress every step of the way!


Ask about 30-Day FAST TRACK Boot Camp Training.


  • New hires needing a strong service sales process foundation
  • Existing staff that you want to take to the next level
  • Underperformers — whose job is at risk!


 Limited time to commit to training employees
 Limited ability to train; Not all managers are qualified to train
 Limited time to commit to training employees
 Limited ability to train; Not all managers are qualified to train

Navigating to Success
24 segments


Segment 1 - Initial Phase of the Selling Process
Introduction; Commitment to the Business; First Impressions

Segment 2 - Greetings That Work
Mental Programming; Greeting and Reception; Avoid Pre-Judging 

Segment 3 - Handling "I'm Just Looking"
Handling "I'm Just Looking"; Building Rapport

Segment 4 - Effective Communication
Effective Communication; Listening Skills

Segment 5 - Counseling / Interviewing To Build a Profile
Interviewing/Profile Building; Counseling; Gathering Important Information

Segment 6 - Counseling Questions and Boat Selection Guidelines
Specific Counseling Questions; Boat Selection; Selling Out of Inventory

Segment 7 - Motivating Features & Benefits Presentations (Part 1)
Features and Benefits Presentation Tips; Controlled Presentations

Segment 8 - Motivating Feature and Benefit Presentations (Part 2)
More Presentation Tips (Part 2)

Segment 9 - Capitalizing on the Sea Trial
The Keys to a Superior Sea Trial

Segment 10 - Trial Closing to Gain Commitment
Trial Closing Questions

Segment 11 - Trial Closing (Part 2) and Premature Money Discussions
Trial Close to Pre-Close the Sale

Segment 12 - Initial Write-up and Proposals
Help Management Help You; Initial Write-Up; Evidence Manual

Segment 13 - Fundamentals of Negotiating
Delivering the Initial Proposal; Signals You Send

Segment 14 - Negotiating Tips & Techniques
Negotiating Tips & Techniques; Evaluating Objections

Segment 15 - Premature Price Issues and Responses
Best Price?  Payment?  Interest Rate?  Trade-In Value?

Segment 16 - "Your Price Is Too High"
Handling "Your Price Is Too High"; Using Your Numbers- Not Theirs

Segment 17 - "That Is Not Enough for My Trade"
Handling "That Is Not Enough for My Trade"; 3-Step Process

Segment 18 - "I'll Just Sell It Myself"
Handling "I'll Just Sell It Myself"; Time Lag Kills Deals

Segment 19 - "I Want to Think about It" "I Need to Talk with My Spouse"
Handling Vague Objections:  "I Want to Think about It" "I Need to Talk with My Spouse"

Segment 20 - "I Want to Shop Around" / Misc. Closing Techniques
Responses to "I Want to Shop Around," "Either/Or" Close, "T" Close, Buyer's Order Close

Segment 21 - T.O. / Selling Pre-owned Boats
Turn Over (T.O.) to Management; Tips on Pre-Owned Boat Sales

Segment 22 - The Effective Delivery
Tips for a Great Delivery

Segment 23 - Follow-up and Lead Nurturing
Effective Follow-up; Prospecting Ideas

Segment 24 - The Power of Attitude
Power of Positive Attitude; Tips on Achieving Success

Selling at the Boat Show NEW!
4 segments


Segment 1- Selling at the Boat Show (Part 1)
Physical preparation; Value of image; Incorporating tablets

Segment 2 - Selling at the Boat Show  (Part 2)
Mental preparation; Engaging the customer; Efficiently qualifying

Segment 3 - Selling at the Boat Show  (Part 3)
Qualify, Understand, Inform, Propose; Selling the Deal 

Segment 4 - Selling at the Boat Show  (Part 4)
Effective follow-up -- during the Show and post-Show; "Do's and Don'ts"

Ultimate Phone Expertise
15 segments

Segment 1 - Incoming Sales Calls - Part 1
Attitude, Physical aspects to improve communication, Listening skills

Segment 2 - Incoming Sales Calls - Part 2
What you need to accomplish on an incoming sales call, Importance of phone- ups, Directing the conversation

Segment 3 - Incoming Sales Calls - Part 3

Answering the phone, Getting a "Yes" answer, Closing for the appointment

Segment 4 - Incoming Sales Calls - Part 4

Alternative phase 1 script

Segment 5 - Incoming Sales Calls - Part 5

Common questions from callers, Best appointment-closing questions

Segment 6 - Incoming Sales Calls - Part 6
Handling price questions

Segment 7 - Incoming Sales Calls - Part 7

Raising the appointments made/Keep ratio, Solidifying their commitment to keep the appointment

Segment 8 - Handling the Tougher Questions - Part 1

"What's your best price?""How many hours are on the boat?" "What would my payments be?" "How much will you come off the internet price?"

Segment 9 - Handling the Tougher Questions - Part 2

"What are your interest rates?""What's my trade worth?"

Segment 10 - Handling the Tougher Questions - Part 3

"What would my payments be?""Has there been any damage to the boat?"

Segment 11 - Costly Mistakes You Must Avoid

Errors we don't even know we're making

Segment 12 - Outbound Calls - Part 1

Build relationships to make the most of your career

Segment 13 - Outbound Calls - Part 2

Sold follow-up Day 1, Sold follow-up Day 5 or 10, Unsold traffic follow-up, Customer satisfaction, Anniversary of the boat purchase, Voice mail for unsold customers

Segment 14 - Outbound Calls - Part 3

Service customer, Internet lead, Management call back, Customer contract form

Segment 15 - The Power of Effective Voice Mail

Strategies and scripts for the Ultimate Professional

PRINTABLE VERSION - Ultimate Expertise Course Listing

PRINTABLE VERSION - Ultimate Phone Expertise Course Listing
PRINTABLE VERSION - Ultimate Phone Expertise Course Listing

Outstanding Customer Service
7 segments

Segment 1 - Outstanding Customer Service - "The WOW Factor"
Why is outstanding customer service so vital?
Segment 2 - Fundamentals Of Outstanding Customer Service
The 10 things to ensure success
Segment 3 - Specific Techniques For Outstanding Customer Service
Easy to implement, common sense ideas
Segment 4 - The Role Of Attitude In Outstanding Customer Service
Without a great attitude, the rest is not effective
Segment 5 - Outstanding Customer Service - The Most Important Words
What you say to the customer is important
Segment 6 - Outstanding Customer Service - Little Things Mean So Much
Things that every salesperson can (and should) do
Segment 7 - Fantastic Customer Service Is What Really Matters
Service is the real differentiator


Electronic Communications
2 segments


Segment 1 - Emails
Communicating with email

Segment 2 - Texts

Communicating with texts

Trust is the Basis for Sales
1 segment

Segment 1 - Trust is the Basis for Sales
Trust is the cornerstone for all sales relationships


Prospecting & Follow-Up
10 segments


Segment 1 - Why Prospect & Follow-up
The Facts, the Benefits, the Fundamentals: Building a Permanent Contact Base
Segment 2 - Effective Follow-up on Sold & Unsold
What's in It for You; Getting Customers Back In; Standing Out from the Crowd
Segment 3 - Prospecting with Service Customers (Part 1)
Establishing Relationships with Advisors; "Volunteer Greeter"; In the Customer Lounge; "Vehicles Needed" Board
Segment 4 - Prospecting with Service Customers (Part 2)
Pro-Actively contact recent Service Customers; Approach Service Customers using an Effective Script
Segment 5 - Using Personal Social Media - Part 1
Do's and Don'ts; Content is King; Often-Made Mistakes
Segment 6 - Using Personal Social Media - Part 2
The Ability to Research Prospects; Highly Effective Way to Use Facebook for Ongoing Prospecting
Segment 7 - Miscellaneous Ideas - Part 1
Marketing to customers who bought elsewhere; Prospects Everywhere; Using business cards for self-promotion
Segment 8 - Miscellaneous Ideas - Part 2
Ask for referrals the right way; Join civic or social clubs; Get involved in community; Personal Advertisement; New promotions; Nest prospecting
Segment 9 - Miscellaneous Ideas - Part 3
Afternoon phone calls; Creating newsletters; Give special gifts
Segment 10 - Miscellaneous Ideas - Part 4
Give organized presentations to civic groups; Use PMAs; Old-fashioned cold calls; Using traffic-building letters and emails

Specialty Success Segments
4 segments


Segment 1 - Focus on Risk 
Reducing the "Risk" Factor
Segment 2 - Why Don't Prospects Buy?
Six reasons you must know
Segment 3 - How to Deal with Ego in the Sales Process 
How to deal with ego (yours and others)
Segment 4 - 5 Principle of Success
These principles should guide your life


Finally, a powerful marine-specific sales training program with zero-burden to management. 

We do the work, deliver daily (Monday - Friday) assignments to employees, and keep managers informed on employee's training progress every step of the way! 

This is a perfect solution for marine dealers with any of the following recruiting and training challenges:

    • Limited time to commit to training employees
    • Limited ability to train; Not all managers are well qualified to train
    • Wasted time & money spent on recruiting campaigns
    • Frustration with unprepared employees waiting on your guests
    • Mgmt. unable to maintain normal duties due to training distractions
    • Local image affected by turnover 



    The Training They Need, Uniquely Delivered,  with ACCOUNTABILITY Built-In!



    Questions about Online Boot Camp Training?
    Call Toll Free 888.300.4629

     Limited time to commit to training employees
     Limited ability to train; Not all managers are qualified to train
     Limited time to commit to training employees
     Limited ability to train; Not all managers are qualified to train