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Sales, Service & Management Training Solutions for Automotive, Boat & RV Dealers


Desk Managers: Your Body Language Has More Power Than You Realize By Richard Keeney
Desk Managers: Your Body Language Has More Power Than You Realize                                        By Richard Keeney
Desk Managers have one of the most influential roles in an retail dealership. What signals are Salespeople receiving when approaching the desk? You may be surprised to learn that a Desk Manager's behavior and responses at the desk could make or break a deal. To find out how, keep reading...

Could Your Salespeople Sell Popsicles? By Richard Keeney
Could Your Salespeople Sell Popsicles? By Richard Keeney
As a manager and a leader, you have undoubtedly witnessed varying degrees of sales talent. The mission should be to have the entire team passionate about "causing" progress with every guest. Fact is, a Salesperson is either listening to a story or telling one. Only one of these pays well!

Tightening the T.O. $pokes by Richard Keeney
Tightening the T.O. $pokes by Richard Keeney
One of the most dangerous things your salespeople can do is to NOT use the T.O. process effectively. It is vital to not let this process fall to the wayside and it starts with your dealership's Management team. Stay tuned for great discussion points to get your team on board.

"One More" by David Martin
I would like to recommend a very important philosophy that you should incorporate into your daily sales regiment. The concept is called “One More”. At its heart, it simply means that when you think you are done, do one more.

Role Play: The Ultimate Sales Tool by David Martin
Role Play: The Ultimate Sales Tool by David Martin
When asked what I think of role play as a method to teach salespeople (and others) how to handle their jobs, my answer is usually "Great tool but too often handled incorrectly".

One Simple Phone Tip to Better Handle "What Time Do You Close?" by Richard Keeney
One Simple Phone Tip to Better Handle
Salespeople are trained to work around the customer's schedule but how do they answer the question "What time do you close?"

Role Play Your Way to Success by David Martin
Role Play Your Way to Success by David Martin
Role-playing with your Automotive Sales team will give them the confidence and inspiration to know what to say when handling objections from potential customers. Just like in sports or the fine arts, honing your craft involves practice. Through role-playing, your sales team will master professional and effective responses to the most common objections.

Dealers & Managers: Don’t Widen the Plate by Richard Keeney
Dealers & Managers: Don’t Widen the Plate by Richard Keeney
Chris Sperry's article on a baseball coach's allegorical speech is a hallmark for best practices for any industry, and a personal reminder for how to live a life of integrity.

Every Garden Will Be Invaded: Protect the New Hire by Richard Keeney
Every Garden Will Be Invaded: Protect the New Hire by Richard Keeney
It is important to evaluate the experience a new employee will have at your dealership upon arrival and for the first 90 days or so to make sure training is on track.

Top 3 Factors Women Consider When Purchasing a Vehicle by David Martin
Top 3 Factors Women Consider When Purchasing a Vehicle by David Martin
Women buyers are an important demographic to understand regarding their motives, preferences and thought-process. Read the top 3 factors women consider when purchasing a vehicle from your dealership.


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